Skip to product information
1 of 11

NAAAAN Time Flat: A Clock Made of Real Naan Bread!

NAAAAN Time Flat: A Clock Made of Real Naan Bread!

11 reviews
Regular price $120.00 USD
Regular price Sale price $120.00 USD
Sale Sold out
+ Wrapping
+ Rusk (snack) made from inside of Pampshade!
[Pre-order] Delivery in about 3-4 months

As we received a lot of orders, so it will take about 8 weeks to produce. Thank you for your patience and understanding! 

What's the time? It's Naaaan Time!

These loosely shaped and delicious-looking works of art tell us the time in a calm and relaxing way.

When you look at the clock, a loosely formed naan tells the time. Its name is "Ima Nanji," a play on the Japanese words for "What the time?"

The fact that it doesn't have a dial and only tells you the time roughly makes it even better. I want to live in the general sense of time without saying too much about the details, just like Naan's loose form, and take it easy. That's how I came up with this work.

Of course, the naan itself is the real baked naan bread. Therefore, each piece has a different texture and expression.

Furthermore, it's coated with an anti-bacterial and anti-fungal to protect and seal the product for years to come.  The Naan bread coated is not flexible anymore and fragile. 


It was inspired by Salvador Dali's masterpiece, "The Clinging of Memory," aka "The Soft Clock. He describes the image of the past time fading and dissolving in memory as a "soft clock."

The contradiction created by making the clock, a measure of time, ambiguous, raises questions about the busy days when we are so busy that we are pressed for time. I hope you will laugh at the result, though I have tried to make it sound complicated!


  • Specifications: 1 x AA battery (not included) 
  • Ingredients: Flour, flour, flour, salt, yeast, sugar, dial, movement, etc.
  • Size: Approximately 34-18 cm in diameter 
  • Variations: Because each NAAAAN time is made from real naan bread, there will be natural variations in color, size, and shape.
  • Important: This product is fragile and should be handled delicately with care. 
View full details

Domestic and International Shipping

About Shipping Cost

We use Sagawa Express for deliveries within Japan and either FedEx or DHL or EMS for international orders. Please refer to the tables below for shipping cost estimates for your country.

Domestic Shipping (Japan)

Region Small (Battery/Object) Large (Power Cord & Naan)
Honshu ¥600  ¥800
Hokkaido & Okinawa ¥1,000 ¥1,600

Free shipping on orders over ¥20,000.

International Shipping

Region All Products(exc.Repair/Rusk)
Asia ¥1,000 
Australia ¥2,000 
North America FREE 
Europe FREE 
Others ¥4,000 


  • The above estimates are based on shipping only one item. 

  • International shipping cost is calculated according to the volume weight of the products you order. Actual shipping costs will be provided during the checkout process.

  • TAX/VAT may be collected depending on the number of ordered items.

  • Customs fee may also be charged when you receive the delivery. 
  • Once you receive the shipping notice with tracking number from us, please contact the shipping company directly if you have any requests for your delivery.  
  • Free shipping to the EU and North America. Shipping to other countries, excluding Japan, is free for purchases of 30,000 yen or more.

Foreign Taxes and Duties

As our products are shipped from Japan, they may be subject to taxes and Customs fee in the country of delivery. These costs are customer's responsibitliy. Thank you for your understanding! 


For the customers in the US:

Most packages with a declared value that is under $2000 USD will be cleared without any fees.


Purchases over $800 will be taxed. 


For the customers in Canada: 

Orders above $20 CAN require that you pay the applicable duties and the GST. For more information please visit the Canadian customs website.


For the customers in EU

From 1 July 2021, import VAT is payable on all goods entering the EU, irrespective of their value. For goods with a value of more than €150 you will have to pay Customs Duty in addition to import VAT. The customs value on which Customs Duty is calculated is the cost of the goods plus transport, any insurance and any handling charges to deliver the goods to the EU. The rate of Customs Duty that applies depends on the goods you import.
Carrier handling fees are typically €10 to €20.

External links: Douanes Belge-Douanes Suisse-Germany, Zoll-UK customsRevenue (Irish Tax and Customs)


For our customers in Australia: 

Orders below $1000 AUD are regarded as 'low value imports' by Australian customs. As of 01 July 2018, customs duties may apply to any goods imported from overseas by consumers in Australia. For more information please visit the Australian customs website. 

Customer Reviews
4.6 Based on 11 Reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Customer Photos
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:



Bill B.
Hong Kong Hong Kong


I was a little bit disappointed with my naan as it isn’t burnt enough to make it looks as “real” as i expected, like the display one on your website. Mine looks a bit plain but still, a very cool product.

Yukiko Morita PAMPSHADE Online Shop NAAAAN time? 「今、ナン時」フラット Review
佳音 杉.
Japan Japan


カレー好きの彼へプレゼントとして購入しました! 時計自体ものすごく素敵で、ラッピングの箱もとても可愛かったです!

Katharina H.
Australia Australia

Beautiful product!

Fantastic product. Very quiet mechanism and every time I pass it, it makes me smile.

奈々果 中.
Japan Japan


彼氏さんが欲しいと言っていたのでプレゼントに購入しました! 喜んでくれたので良かったです。